HFG/ABOUT

We exist to
improve the
lives we touch.

Family-owned since 2004. Scottsdale-based. Built on a culture that puts the people in the building before the loans on the spreadsheet — because the people in the building are why the loans get done.

2004
FOUNDED IN SCOTTSDALE, AZ
22 yrs
CONTINUOUSLY BUILDER-FOCUSED
38
STATES LICENSED
$1.2B
BUILDER VOLUME · TTM
OUR STORY

How it
started.

Bill Rogers, HFG Founder & CEO
BILL ROGERS FOUNDER & CEO · EST. 2004

HFG was founded in 2004 in Scottsdale, Arizona, by mortgage industry veterans who were tired of watching builder transactions die at the closing table — appraisal delays, condition surprises, last-minute UW pushback, missed close-of-escrow dates.

The original idea was small and concrete: build a mortgage company where the operational machinery — appraisal, underwriting, condo approvals, doc delivery — was structured around what a builder's sales floor actually needs. Same-week pre-quals. Five-day doc turnaround. A status portal that didn't require a phone call to interpret.

Twenty-two years later that operating principle hasn't changed. The company has grown to 38 licensed states, hundreds of builder partners, and over $1.2B in builder-channel volume last year alone — but the core promise still gets reviewed every Monday morning by our leadership team. The day we stop being the most operationally reliable mortgage partner a builder can have is the day we lose what we built.

"Every loan is a family in a new home. Every closing is a real day in someone's life. That's the long arc of every transaction we touch." — BILL ROGERS, FOUNDER & CEO

MILESTONES

Twenty-two years, built one builder at a time.

2004
Founded
Bill Rogers opens HFG in a Scottsdale office with five originators and a singular focus on new construction.
2008
Held the line
As the broader market contracted, HFG retained every builder partner — no layoffs, no concessions, no loans pulled at the table.
2012
First builder portal
Real-time pipeline visibility launches. Builder partners stop calling for status updates.
2016
In-house condo
Brings CPM, PERS, and DELRAP capability in-house. Approvals drop from 8-12 weeks to 3-6.
2019
HomeFlex
Proprietary forward commitment program launches for new-construction inventory.
2022
38 states
Continues regional expansion. Builder-channel volume crosses $1B for the first year.
2024
20th anniversary
Two decades of partnership-first mortgage banking. Recognized as a Best Place to Work for the sixth time.
2026
Today
180+ active builder partners. $1.2B annual builder volume. Same operating principle, same Monday-morning review.

Three pillars.
One operating principle.

The same three commitments that anchored the company in 2004 still anchor every Monday-morning leadership review today.

PILLAR 01

People First.

Our corporate culture is built around family. Six-time Best Places to Work honoree. The HFG team's average tenure is 7.4 years — twice the industry average — because the way we treat each other downstream defines the way we treat your buyers.

01
PILLAR 02

Partner Always.

We are an extension of your sales team. We co-market, we attend community openings, we sit in on your weekly sales meetings when invited. The right kind of partner: present, predictable, patient, and on the same side of the contract table as you are.

02
PILLAR 03

Improve Lives.

Every loan is a family in a new home. We exist to improve the lives we touch — borrowers, builders, employees, and the communities where we work. That long arc shows up in everything from our credit-services team to our charitable giving program.

03
LEADERSHIP

Mortgage industry all-stars with the experience to elevate every partner.

Bill Rogers
PRESIDENT & CEO

Bill Rogers

Founder · 25+ yrs in mortgage · NMLS 98823

Nelson De Leon
CHIEF OPERATING OFFICER

Nelson De Leon

30+ yrs in mortgage · Operations & secondary marketing

Eric Zeier
NATIONAL SALES MANAGER

Eric Zeier

24 yrs in mortgage · National production · Atlanta

Kate Stinson
CONDO PROJECT MANAGER

Kate Stinson

25+ yrs in mortgage · Experienced condo underwriter · FHA condo reviewer · Fannie Mae PERS & CPM approval

Joe Conner
SW REGIONAL SALES MANAGER

Joe Conner

25 yrs in mortgage · Builder & jumbo · NMLS 237006

David Karamitros
SE REGIONAL SALES MANAGER

David Karamitros

20+ yrs in mortgage · Atlanta · NMLS 484346

Jennifer Rehnberg
REGIONAL UNDERWRITING MANAGER

Jennifer Rehnberg

With HFG since 2016 · ~20 yrs in real estate & mortgage · Bulk sales, escrow, UW · MBA · Captain, AZ Army National Guard

RECOGNITION

Awards mean we're succeeding.

National Mortgage News - Best Mortgage Companies to Work for
Best Mortgage Companies to Work for
2019 — 2022
Best Places to Work
Best Places to Work
17× HONOREE SINCE 2005
Inc. Best Workplaces
Inc. Best Workplaces
2020 · 2021
HousingWire Finance Leaders
HousingWire Finance Leaders
2021 HONOREE
COMMUNITY

Building where we live.

Every HFG branch is required to lead at least two annual community initiatives — Habitat builds, school sponsorships, food bank drives, scholarship programs. We track participation the same way we track files.

$3.2M
DONATED SINCE 2018
184
HABITAT HOMES FUNDED
62
SCHOLARSHIPS AWARDED
100%
BRANCHES PARTICIPATING

Want to build with us?

Whether you're evaluating a switch, expanding into a new market, or staffing a new community — we'd love a conversation. 30 minutes, no slides, just numbers.

Let's Connect →
Let's Connect →